How To Make
Mobile Commerce & Payment a Reality:
Lessons Learned from
Interac, Mondex, e-Commerce and EMV at Cardware 2012: Payment
Insights
Mobile payment is
still floundering when it should be flourishing. Because despite 12 years of
navel-gazing and false starts, we have not yet achieved anything
close to a vibrant North American mobile commerce market.
It doesn’t have to be
this way. Once we understand the key factors contributing to the
success or failure of four previous Canadian payment innovations,
it’s easy to apply to these insights to m-commerce.
At Cardware 2012:
Payment Insights you will -
Learn
why:
-
Interac POS Debit was an unexpected success
-
Mondex e-cash was an unexpected failure
-
e-Commerce is a mediocre success with untapped potential,
and
-
EMV triumphed despite few initial fans.
These four payment
initiatives will be critiqued from the perspective of business case
drivers, value proposition, partner engagement, timing, and
challenges with infrastructure and standards. With the parallels
drawn, the lessons learned for m-commerce and m-payment become
clear.
By the end of the
session, delegates will know:
-
Business case drivers for all stakeholders.
-
When and how to engage partners.
-
How to address infrastructure and standards.
-
The consumer value proposition.
-
Timing and consumer relevance considerations.
Both Canadians and
Americans will leave the session armed with a new framework and
practical insights to bring m-commerce to the mainstream. Right now.
HOLD THE
DATE
Plan to join us on
June 19th and 20 in Niagara Falls for this strategic look
at a market that we all want to flourish. More information on the
program, speakers and additional tracks will be issued in the coming
weeks.
Or contact Eileen Cassidy at 1 905
426 6360 ext 122 or eileen@actcda.com to discuss
your options