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Helen Hartsell

Helen Hartsell - Director, Global Issuer Partnerships, Ethoca


Director, Global Issuer Partnerships


As Director, Global Issuer Partnerships, Helen helps card issuing processors and outsourced service providers around the world significantly reduce losses from card-not-present fraud and customer service disputes through participation in Ethoca’s global merchant-issuer collaboration network. Helen also works with fraud and disputes technology providers to integrate their solutions to the Ethoca network, allowing their clients to seamlessly take advantage of the benefits of collaboration. Throughout her career, Helen has been recognized for her expertise and for delivering strong business results through a balanced approach to loss avoidance, portfolio growth and customer experience.

Since joining Ethoca in 2016, Helen managed leading issuer relationships for the Canadian market before moving to the partnership role. Prior to Ethoca, she held various positions at payment card issuers and vendors, including Threshold Financial Technologies/DirectCash Payments, ACI Worldwide, President’s Choice Bank, TransUnion and Canada Trust.


Helen presented on fighting ecommerce fraud and improving the consumer experience 

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